Why You Should Use HubSpot Analytics If You Already Have Google Analytics

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  • Why You Should Use HubSpot Analytics If You Already Have Google Analytics

If you're like most people, you probably already have Google Analytics set up on your website. But what you may not realize is that there's another powerful analytics tool out there that can give you even more insights into your website traffic: HubSpot Analytics.

HubSpot analytics is a powerful tool that can help you better understand your website traffic and how the audience interacts with your site. 

Here are just a few of the reasons to choose HubSpot analytics over Google Analytics:

Reasons to Choose HubSpot over Google Analytics

Here are four reasons why you should consider using HubSpot Analytics in addition to (or even instead of) Google Analytics:

HubSpot Analytics Is Designed Specifically for Marketers

Google Analytics

While Google Analytics is a great tool for tracking overall website traffic, it wasn't necessarily designed with marketers in mind. 

HubSpot Analytics

HubSpot Analytics, on the other hand, was built specifically for marketing teams. This means it has capabilities and reports to assist you monitor your marketing efforts.

HubSpot Analytics Integrates with Other HubSpot Tools 

HubSpot Analytics

Suppose you're already using other HubSpot tools (like the CRM or Marketing Hub). In that case, you'll be able to take advantage of even more powerful features and integrations by using HubSpot Analytics. For example, you can see which marketing campaigns are driving the most leads and customers. It allows you to automatically add new website visitors to your CRM database.

Google Analytics

While Google Analytics may not integrate with most of the tools to monitor almost any marketing attempt, it stays focused on its primary function: reporting. Google Analytics will not allow you to publish to your Facebook Page or even send a monthly email.

HubSpot Analytics Gives You Real-Time Data

HubSpot Analytics

The major benefit of using HubSpot analytics is that it provides real-time data. This data can be extremely useful for understanding what's happening on your website at any given moment. 

Google Analytics

With Google Analytics, you have to wait for data to be processed before you can see it. It can take up to 24 hours. But with HubSpot, you can see the results of your marketing campaigns as they're happening. It allows you to make adjustments real-time.

HubSpot Analytics Is Free (Unlike Some Google Analytics Features)

Google Analytics

While Google Analytics is free to use, there are some features (like advanced reporting and custom dashboards) that can only be accessed with a paid subscription. 

HubSpot Analytics

With HubSpot Analytics, all features are free to use, which makes it an affordable option for small businesses and startups.

HubSpot Provides More Data than Google Analytics

Google Analytics

Google Analytics provides helpful data about your website visitors, HubSpot goes above and beyond to give you even more information. 


HubSpot Analytics

Using HubSpot, you can track not just where your visitors are coming from, but also which pages they're seeing, how long they're staying, and what type of activities they're doing in response to the content you've published.

HubSpot's Data is More Accurate than Google Analytics

Google Analytics

Google Analytics relies on cookies to track website visitors, which can sometimes lead to inaccurate data. 

HubSpot Analytics

HubSpot analytics, on the other hand, uses a combination of cookies and IP addresses to track visitors, which provides more accurate data.


If you're looking for a powerful analytics tool that can give insights into your website traffic, then you should consider using HubSpot Analytics. It's free to use, it integrates with other HubSpot tools, and it offers real-time data. So why not give it a try?