The Growth Stack That Works for B2B Startups

The tools we recommend when founders say, “We need results, not 20 subscriptions.”

Startups don’t have time—or budget—for bloated tech stacks. You need tools that are:

• Easy to adopt
• Integrated out of the box
• Built for scale, not just MVPs

After working with 50+ B2B startups, here’s the lean growth stack we recommend—and how HubSpot sits at the centre of it.

The Core Tools Every B2B Startup Needs

1. CRM + Marketing + Sales Automation → HubSpot
   Use Starter or Pro to manage contacts, pipeline, emails, forms, landing pages, chat, and automation—all in one.

2. Website + CMS → HubSpot CMS or Webflow
   Need something fast and flexible? Start with Webflow.
   Want everything connected to your CRM? Go HubSpot CMS Starter.

3. Outbound Enrichment + Prospecting → Apollo or Instantly
   Build cold email campaigns and get verified contact data at scale.

4. Scheduling Tool → Calendly or HubSpot Meetings
   Automate demo bookings with your sales team or founder.

5. Communication → Slack + Gmail (or Google Workspace)
   Internal communications and sales conversations should sync with your CRM (HubSpot integrations make it easy).

6. Analytics → Google Analytics + HubSpot Attribution Reports
   GA gives you traffic. HubSpot tells you what’s converting into pipeline and revenue.

Why HubSpot Sits at the Centre

HubSpot lets you:

• Capture every lead (forms, chat, pop-ups, etc.)
• Nurture with smart email sequences
• Track behaviour across the website and emails
• Automate follow-up and lead assignment
• See pipeline and revenue attribution from day 1

Startups don’t need separate tools for CRM, email, landing pages, and reporting. A single connected platform saves time and eliminates confusion.

Real-World Example: A $0–$40K MRR Journey

We helped a founder-led startup set up:

• HubSpot Starter CRM + Marketing
• HubSpot CMS for landing pages
• Automated nurture and sales follow-up
• Weekly dashboards for leads, revenue, and win/loss

With this setup, they:

• Replaced five tools
• Closed their first 20 deals
• Scaled outreach without hiring more SDRs

Final Thought

Your growth stack should help you scale, not hinder your progress.

HubSpot provides the foundation for real revenue growth, without relying on duct-taped tools or manual follow-up.

Start lean. Connect everything. Then scale with confidence.