Mini HubSpot Page Optimization Checklist (Interactive Guide)

Your HubSpot website or landing pages are often the first stop for potential customers. But if they load slowly, break on mobile, or feel inconsistent, you might be losing leads without realising it.

That’s why we’ve developed this 5-step HubSpot Page Optimisation Checklist.

Follow each step, note what applies to your site, and assess how well your pages are optimised.

Step 1: Page Speed

A fast site = better conversions. Studies show every extra second of load time can reduce conversions by up to 20%.

• Aim for load times under 2 seconds.
• Compress images and enable lazy loading.
• Avoid heavy scripts.

👉 Test your site speed here

Step 2: Mobile Responsiveness

Most traffic comes from mobile devices. If your HubSpot landing pages aren’t responsive, you’re leaving money on the table.

• Check if forms and CTAs align properly on mobile.
• Make sure buttons are easy to tap.
• Keep text readable without zooming.

Step 3: Reusable Modules

HubSpot CMS is built for modular design. If your modules aren’t reusable, you’re making extra work for your team.

• Use clean, reusable modules for standard sections (hero, forms, sliders)

• Ensure content updates don’t require code edits

• Maintain consistent layouts across pages

Step 4: Branding Consistency

Trust builds with consistency. Your HubSpot pages should reflect your brand seamlessly.

• Use the same fonts, colours, and styles across pages

• Keep headings, CTAs, and spacing consistent

• Maintain proper white space for readability

Step 5: Conversion Tracking

If you’re not tracking, you’re guessing. HubSpot makes it easy if it’s set up correctly.

• Make sure forms connect to HubSpot CRM

• Verify CTAs are tracked in HubSpot analytics

• Create at least one dashboard to monitor form submissions and conversions.

🎯 How to Use This Checklist

• 4–5 checks: You’re in great shape!

• 2–3 checks: Some areas need attention, optimising will improve results.

• 0–1 check: Big opportunity, minor fixes can deliver big wins.

💡 Pro Tip

Even simple frontend fixes, like aligning forms on mobile or improving button visibility, can increase conversions by 20–30%.