Ongoing Website Support for Marketing Teams: Why Monthly Retainers Work

“Your website isn’t a one-time project—it’s a living, breathing asset.”

Marketing doesn’t stop after a website launch. Campaigns evolve, landing pages need tweaking, content needs refreshing, and user behaviour constantly changes.

If your marketing team is still waiting on ad-hoc dev requests or juggling freelancers to keep things moving,  you’re slowing your growth.

That’s where a monthly website support retainer changes everything.

The Problem: Reactive Website Support = Bottlenecked Marketing

Here’s what happens without ongoing support:

• You delay or skip campaign launches because web pages aren’t ready
• Minor bugs go unfixed, eroding user trust and SEO
• You waste time finding help for every minor update
• Your team avoids editing the website because it’s “too risky”

Marketing momentum fades when execution gets blocked.

The Solution: A Dedicated HubSpot Website Support Partner

We provide retainer-based support tailored to fast-moving marketing teams that need more than a one-time build. With a retainer, you get:

• Fast turnaround on landing pages, updates, and campaign assets
• Consistent performance and security monitoring
• A go-to team that understands your brand, tools, and goals
• Proactive optimisation (SEO, mobile, speed, structure)
• Real-time troubleshooting and new module development

It’s like having your internal web team—without the overhead.

What’s Typically Included in Our Monthly Retainers

Our retainer packages are flexible, but here’s what most marketing teams get:

Plus, we maintain all work in shared docs and provide clear communication + fast turnaround.

Scaling Output With Monthly Support

A SaaS company with a lean marketing team was launching bi-weekly campaigns but couldn’t keep up with dev requests for landing pages, webinar registrations, and thank-you flows.

We became their execution team under a monthly support plan, handling all website updates and campaign asset builds inside HubSpot.

The Outcome:

• Campaigns launched on time, every time
• Landing page build time dropped from 3–5 days to <24 hours
• Internal team freed up to focus on strategy
• Monthly output doubled (without hiring more staff)

Why Monthly Retainers Work for Marketing Teams

• Predictable cost
• Fast response times
• Consistent team = no onboarding every time
• Priority execution
• Peace of mind, your site is constantly growing with your strategy.

Whether launching new offers, testing messaging, or scaling up, your website must keep up.