Common HubSpot Website Mistakes Marketers Make (And How We Fix Them)

“HubSpot is powerful—but only if your website is built correctly.”

HubSpot CMS is a marketer’s dream: flexible, scalable, and built for performance. But here’s the truth: Most don’t say it out loud.

A bad implementation will hold you back, just like any other platform.

We’ve worked with dozens of marketers and agencies who inherited broken themes, hardcoded pages, or non-editable modules. And guess what? Campaigns slowed down, conversions dipped, and marketing momentum stalled.

In this post, we’ll break down the most common HubSpot website mistakes we see—and exactly how we fix them to unlock growth.

Mistake #1: Hardcoded Pages With No Flexibility

The issue:
Developers built the site using code-heavy templates, with little thought for the marketing team’s needs. Simple content edits require dev support, and cloning pages leads to messy designs.

Our fix:
We rebuilt these pages into modular HubSpot templates, with fully editable drag-and-drop sections. Now, your team can launch or edit without writing a line of code.

Mistake #2: No Reusable Modules or Templates

The issue:
Each landing page or blog is built from scratch, wasting time and leading to inconsistent layouts.

Our fix:
We develop a custom design system with reusable modules, so you can build new pages by combining existing components. This saves time, maintains branding, and improves scalability.

Mistake #3: Poorly Structured Themes

The issue:
Themes are imported from marketplaces or patched together without global styles, making managing fonts, colours, or spacing hard.

Our fix:
We create a custom HubSpot theme with global settings, consistent typography, and built-in responsiveness, ensuring every page looks great and is easy to update.

Mistake #4: No Built-In SEO Structure

The issue:
Meta tags, header hierarchy, and alt attributes are missing or inconsistent. This damages search rankings and makes optimisation harder later.

Our fix:
We integrate technical SEO best practices into your theme:

• Meta fields for every page

• H1-H6 tags mapped correctly

• Image optimisation and lazy loading

• Schema markup (where applicable)

Mistake #5: Lack of Mobile Optimisation

The issue:
Pages look great on desktop, but break or underperform on mobile. In today’s mobile-first world, that’s a dealbreaker.

Our fix:
We build fully responsive modules that adapt to all screen sizes. Everything is tested on mobile, tablet, and desktop, so your site performs everywhere.

Mistake #6: Forms That Don’t Connect to CRM Workflows

The issue:
Forms are either not mapped to properties, or the follow-up workflows don’t trigger, leading to lost leads or bad data.

Our fix:
We connect forms directly to HubSpot properties and workflows, ensure hidden fields (like campaign source) are tracked, and build lead-nurturing sequences that trigger automatically.

The Outcome of Fixing These Issues

Here’s what one marketing team experienced after we resolved their HubSpot CMS issues:

How We Help You Fix It (And Future-Proof It)

We offer full HubSpot CMS rebuilds and ongoing support services to help marketers win:

• HubSpot theme audits & optimisation
• Custom modules with drag-and-drop support
• Mobile-first rebuilds
• SEO setup & cleanup
• CRM-connected forms & automation
• Monthly retainer for fast execution