How to Build a Custom Blog Listing Template in HubSpot

Creating a Custom Blog Listing Template in HubSpot allows you to tailor the layout, style, and functionality of your blog listing page to align with your brand’s needs. HubSpot provides built-in templates, but customizing your own enables greater control over the design and user experience.
Here’s a step-by-step guide to building a custom blog listing template in HubSpot.

What is a Blog Listing Template?

A Blog Listing Template in HubSpot controls how multiple blog posts are displayed on a single page. It’s typically the main blog homepage, featuring a list of recent blog posts with titles, summaries, featured images, authors, dates, and other metadata.

Key Components of a Blog Listing Page

• Blog Post Title – The name of each blog post.
• Featured Image – A thumbnail image for each post.
• Summary/Excerpt – A short description of the post.
• Read More Link – A button or link to the full post.
• Publish Date & Author – Metadata showing the author and date of publication.
• Categories & Tags – Labels for filtering blog content.
• Pagination – Navigation for moving between multiple pages of posts.

Steps to Create a Custom Blog Listing Template

Step 1: Access the HubSpot Design Manager

1. Log in to your HubSpot account.
2. Navigate to Content > Design Manager.
3. Now select your theme or folder where you create blog templates. Right Click on File or Folder > New File to create a new template
   
4. Choose HTML & HubL as the file type
   
5. Select "Blog Listing" as the template type.
6. Name the template (e.g., custom-blog-listing.html) and click Create.
   

Step 2: Set Up the Basic Template Structure

HubSpot uses HubL, its proprietary templating language. Start with a basic structure:

Step 3: Style the Blog Listing Page (CSS)

To enhance the appearance, apply custom styles.