Because good design alone doesn’t drive conversions—strategy does.
If your SaaS landing page isn’t converting, it’s not your tool—it’s your structure.
We’ve built and tested dozens of landing pages inside HubSpot for SaaS startups, and one thing is clear:
Structure > Design.
You can double your conversion rate simply by improving how you present the offer, rather than redesigning the entire thing.
Here’s the exact landing page framework we use to help SaaS clients get more demos, trials, and downloads using HubSpot.
Right at the top, your visitor should know:
Bad: A better way to manage your work
Better: The CRM built for small SaaS teams who hate manual data entry
Pro tip: Use bold, benefit-driven language, not vague “we’re the best” statements.
Immediately follow the headline with clear, punchy bullet points that explain why they should care.
Why it works:
This is where most users scan for “what’s in it for me.” Make it count.
Every landing page should have one primary goal:
Use the exact CTA multiple times down the page—at the top, middle, and bottom—but keep it consistent.
Use a product screenshot, video, or animation to demonstrate what the user sees visually. No fluff—real product views work best.
Bonus tip: Add a quick video walk-through (30–60 sec) to increase time on page and boost trust.
Social proof builds confidence. Use:
Why it works:
Even small startups convert better when people see that other people have trusted the product.
Include 3–5 questions at the bottom like:
This helps overcome silent objections and keeps more people in the funnel.
Inside HubSpot, use:
You don’t need to guess your way to better conversions.
This simple landing page structure—used repeatedly across SaaS clients—helps turn traffic into leads and leads into demos.
It works because it’s focused, clear, and conversion-driven from the first line to the final CTA.