Your HubSpot website or landing pages are often the first stop for potential customers. But if they load slowly, break on mobile, or feel inconsistent, you might be losing leads without realising it.
That’s why we’ve developed this 5-step HubSpot Page Optimisation Checklist.
Follow each step, note what applies to your site, and assess how well your pages are optimised.
A fast site = better conversions. Studies show every extra second of load time can reduce conversions by up to 20%.
Most traffic comes from mobile devices. If your HubSpot landing pages aren’t responsive, you’re leaving money on the table.
HubSpot CMS is built for modular design. If your modules aren’t reusable, you’re making extra work for your team.
Use clean, reusable modules for standard sections (hero, forms, sliders)
Ensure content updates don’t require code edits
Maintain consistent layouts across pages
Trust builds with consistency. Your HubSpot pages should reflect your brand seamlessly.
Use the same fonts, colours, and styles across pages
Keep headings, CTAs, and spacing consistent
Maintain proper white space for readability
If you’re not tracking, you’re guessing. HubSpot makes it easy if it’s set up correctly.
Make sure forms connect to HubSpot CRM
Verify CTAs are tracked in HubSpot analytics
Create at least one dashboard to monitor form submissions and conversions.
4–5 checks: You’re in great shape!
2–3 checks: Some areas need attention, optimising will improve results.
0–1 check: Big opportunity, minor fixes can deliver big wins.
💡 Pro Tip
Even simple frontend fixes, like aligning forms on mobile or improving button visibility, can increase conversions by 20–30%.