Let your product do the selling—HubSpot will handle the rest.
In a product-led growth (PLG) model, your product is your most effective sales representative.
But even great products need a nudge. A reminder. A timely follow-up.
That’s where HubSpot comes in.
SaaS startups are using HubSpot to guide users from free trial → activation → paid plans—with zero manual chasing.
Here’s how to turn HubSpot into your PLG campaign engine.
Most default HubSpot lifecycles aren’t built for PLG. Create your own stages like:
You can use behavioural events or product data integrations to trigger movements between these stages.
Why it matters:
You segment users based on product experience, not just email opens.
Activation is the first big win in a PLG funnel. Use HubSpot workflows to send contextual nudges based on what users haven’t done.
Example:
Why it matters:
You push users toward “aha moments” that drive retention.
Use custom properties or integrated tools, such as Segment, to feed usage data into HubSpot.
Why it matters:
It helps your sales or success team prioritize high-converting users—and ignore low-fit leads.
When a free user is nearing a limit (like contacts, seats, or reports), use HubSpot emails and CTAs to offer:
Why it matters:
It’s a more targeted approach, based on real value, rather than generic marketing blasts.
If a user hits a key milestone (like inviting their team or integrating another tool), trigger:
Why it matters:
You connect with users when they’re most ready to talk.
Product-led growth doesn’t mean “no marketing.”
It means more brilliant marketing, at the right moment, based on what users do.
HubSpot gives you the tools to track, segment, and respond to product usage at scale, without overwhelming your team.