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Real Results: How We Helped an Agency Cut Website Turnaround by 50%

Written by Priti Gaud | May 24, 2025 12:15:00 PM

“Execution speed isn’t a luxury—it’s a competitive edge.”

When every marketing campaign is time-sensitive, your ability to launch fast can make or break the outcome. That’s especially true for agencies handling multiple clients, campaigns, and last-minute changes.

In this blog, we’re revealing how we used a smarter, modular approach to HubSpot CMS development to help a marketing agency reduce its website turnaround time by over 50%.

The Problem: Too Many Projects, Not Enough Dev Bandwidth

Client: Mid-sized performance marketing agency

Team: 12 marketers, one in-house designer, no full-time developer

Web Stack (before): WordPress + multiple plugins

Web Challenges:

  • Website edits and campaign pages needed developer time
  • Inconsistent branding across client sites
  • Slow launch cycles = delayed campaigns
  • Costly revisions due to hardcoded pages

They needed a partner to:

  • Build a flexible, scalable website system
  • Reduce dependence on developers
  • Help the team ship faster without sacrificing quality

Our Solution: Custom HubSpot CMS + Modular System

We proposed a complete rebuild on HubSpot CMS focusing on speed, consistency, and marketing control.

What We Delivered:

  • A fully responsive, editable HubSpot theme.
  • 14 custom-built, reusable modules (CTAs, forms, video sections, pricing tables, etc.)
  • Landing page and blog templates.
  • Global styling for consistent branding.
  • Marketer training & documentation.
  • Ongoing support under a monthly retainer.

The Results – In 60 Days

 

Metric Before After
Avg. landing page launch time 5–7 days 1–2 days
Internal dev dependency 90% of requests < 30% of requests
Revisions per project 4–6 rounds 1–2 rounds
Campaigns launched per month 4–6 8–10
Monthly dev cost (avg) High (hourly external) Fixed (monthly retainer)

The Secret: Modular Thinking

Rather than building static pages, we created drag-and-drop modules that could be reused across dozens of client pages. This approach:

  • Cuts build time drastically
  • Keeps branding tight
  • Gives marketers creative control
  • Allows faster testing & iteration

We also introduced smart content for personalisation, performance tracking, and SEO optimisation baked into every module.

How We Help Agencies Like Yours

We’re not just developers—we’re execution partners. We help agencies scale smarter by:

  • Building custom HubSpot CMS themes
  • Creating conversion-ready landing pages
  • Productizing website builds for client reuse
  • Offering ongoing retainers to handle web execution