HubSpot CMS has established itself as a reliable platform for creating and managing dynamic websites. While it offers all the capabilities required to create a useful website, building one from scratch is a challenging task that calls for some technical expertise. HubSpot themes come into play here.

Themes are just collections of pre-built elements. They can be used to build websites even without any coding skills because they are completely configurable. Themes are collections of modules, style options, templates, and global content that you may combine and match to build the website of your dreams.

Starting on June 25, 2020, HubSpot made themes obtainable through the marketplace. Before that, there was something called “templates,” but they weren’t as flexible and adaptable as themes. In this blog, we’ll go over some of the major advantages of adopting HubSpot themes as well as some expert advice that you must bear in mind while putting your HubSpot theme into practice.

Useful Features of HubSpot Themes

Whether it be through the automation of MarTech operations, the simplification of follow-ups, or the creation of slick websites, HubSpot has always thrived on making its users’ marketing activities simpler. One such effort to address the various difficulties encountered when building websites using the HubSpot CMS is the use of HubSpot themes. Working with HubSpot themes for your next website has the following advantages:

Workflow Excitement using CLI

You can use the coding editor, version control system, and build process of your choosing while using themes and HubSpot CLI tools. Check out HubSpot’s guide for setting up a Continuous Integration with a GitHub Repository using GitHub Actions if you don’t already have a process in place.

Theme Domains

If you want to change the style of the default HubSpot templates, you must edit your CSS files and update the relevant sections by identifying the appropriate CSS classes or variables. When constructing simple websites, this strategy works all right—sort of—but when it comes to designing or upgrading elements like buttons, heading weights, or background colors, it might work against you. With HubSpot themes, on the other hand, you have access to theme fields where you can design various tools that let content writers quickly alter global styles and see the changes take effect without having to trawl through CSS style sheets.

Modules by theme

Previously, if you worked on many modules for a certain template, you would have discovered all the modules jumbled together with the rest of your website’s modules. As a result, it may be more challenging for your content writers to discover the appropriate modules and the entire code may become far more complex. Theme modules, on the other hand, let you make unique modules and show them in a “Theme Modules” area above the others. By doing this, you’ll constantly be aware of which courses are specifically designed for the subject at hand. You will still be able to access all the other website modules through the “Common Modules” and “Custom Modules” sections.

Professional Advice for Applying HubSpot Themes

Essentially, if you want to create usable websites using the HubSpot CMS, themes are the way to go. To get the most out of your theme, though, you should be aware of a few best practices because the HubSpot community is relatively new to the idea of themes. Here are some of these pieces of expert advice that you should always remember!

Enhancing Website Performance

The first set of recommendations for using HubSpot themes focuses on enhancing site performance. No matter how appealing or interesting your website is, if it fails the fundamental tests, such as load time, page size, and so on, it won’t be helpful to the clients. Because HubSpot themes are bundled things with various assets

A smaller selection of topics

It may be tempting to use many themes for various effects while dealing with themes for your website. But as a general guideline, you ought to remember to limit the number of themes to one or a maximum of two (one for the website and one for blog pages). There is a high likelihood of inter-theme disputes since the materials from one theme bundle and those from another are often incompatible because these themes are compressed packages of assets. The performance of the website may be severely impacted if this occurs. To reduce the likelihood of conflicts, it is a good idea to employ a minimal number of themes.

Scaling and optimization of images and multimedia

Images, videos, gifs, and other multimedia components will undoubtedly be used to make your website more dynamic and interesting. While these are necessary components to increase the responsiveness of your website, they are also assets that, if improperly managed, wind up consuming a significant amount of page size and load time. For optimal results, all multimedia elements used on your website should be scaled (reduced to the exact size it requires on the page to save space-wasting) and optimized for the monitor being used to view them.

Universal Theme Patterns

The Global Theme Style option included in HubSpot themes allows you to rapidly reflect your brand’s colors. Unlike before, employing templates eliminates the need to edit CSS files or specific elements. Instead of copying and editing the pages, you can directly alter the theme using Global Theme Styles.

Corporate fonts

You can alter the global font values using Global Theme Styles as well. The goal is to have your company’s fonts appear consistently throughout the website. You can do this by making your brand’s font family the theme’s default global font. One piece of advice is to attempt to keep the number of web fonts you use on the site to a minimum.

Color selectors

Make rapid definitions of primary, secondary, and tertiary colors using color pickers. Set your brand’s colors to your color picker so you can quickly access them from anywhere on the website by using main, secondary, and tertiary hues.

Content strategy for the website

Content is really important when it comes to online UX. No matter how attractive your website is, if the content is not appropriate for the visitor, your bounce rates will increase from what they were previously. You can focus on developing a complex content plan for your website to do this, which may involve a sitemap, all of the required pages, and even a blog approach. After all, the effectiveness of the theme you’re utilizing depends on the issues it helps you resolve. Without a strong content strategy for your website, you’ll be dealing with even more issues than before!

Let us assist you with configuring your HubSpot themes!

With the use of HubSpot themes, we at Code Accelerator have assisted a wide range of clients in setting up their websites. We are here to assist you because we are specialists in using the HubSpot CMS. Reach out to us right away if you want to adopt HubSpot CMS or if you need assistance with implementation, coding, or integration between the various hubs.