HubSpot vs WordPress: The best one for your business website

Why you need to make a move toward recommended CMS HubSpot from WordPress

One of your most effective sales and marketing tools is your website. Finding a platform with a strong CMS content management system that will work for you and your team is a good idea when establishing or relaunching your website. HubSpot CMS and WordPress are two widely used CMS systems that many businesses employe. A content management system (CMS) is a software platform that enables users to manage website changes with little to no coding experience. If properly utilized, it greatly simplifies everyone’s job.

Comparing WordPress and the HubSpot CMS

We’ve aided a lot of clients in choosing the crucial CMS platform for their websites. Therefore, we will contrast and compare WordPress and the HubSpot CMS, the two that we like most.


A cloud-based content management system is CMS Hub (CMS). With CMS Hub, both marketers and developers have access to the resources they need to build stunning websites that are customer-focused. Users can simply produce content, increase conversions on their site, and obtain performance analytics all in one location.

In June 2022, HubSpot unveiled its new cloud-based CMS, also referred to as the CMS Hub. With over 90,000 websites using the HubSpot CMS in just two short years, it is clear that this more recent site solution is gaining significant traction.


A third-party hosting company or your servers must be used to install or configure the open-source WordPress software package. Basic tools for creating content are included in the interface, but plugins are necessary for additional functionality like sitemaps, SEO, analytics, and other features.

A free and open-source content management system is WordPress. Because, as of 2022, over 465 million websites will use WordPress as their website platform, it is clear why WordPress is a popular option.

Comparing the features of WordPress with HubSpot CMS

This infographic compares the two according to a wide range of factors, such as the number of themes available, data accessibility, SEO and analytics performance, and much more.


HubSpot CMS 

HubSpot offers fewer themes and a slightly less advanced ability for modifying them because it is the youngest of the two platforms. However, the selection of their asset marketplace is always expanding.

You may not be aware that we provide a free HubSpot theme. Look at it here.


Top WordPress designers and developers have produced thousands of website themes for a range of marketplaces due to its strong market position. To make your website stand out, there are numerous solutions available with solid designs.

Web hosting


Hosting is comprised of When you subscribe to HubSpot CMS, you not only buy the website platform but also the hosting service.


WordPress does provide hosting, along with the choice of other web providers. However, before you get started, you must identify (and purchase) the appropriate hosting plan, regardless of the path you choose.

Access to Data


Customers of HubSpot get access to practically all of their data from their CMS and CRM (customer relationship management) software, including information about the effectiveness of their marketing campaigns and website pages, contact information, lists, form submissions, and published blog entries.


Because WordPress is open-source software, all user data, including posts, pages, comments, menu items, form entries, and custom fields, can be freely exported. WordPress does not by default provide tracking or page performance statistics, but Google Analytics integration can let you collect and export the information you require.



Based on the features you want to subscribe to, you can either pay an annual or monthly price for using HubSpot.


The software itself is free. However, depending on factors like functionality, plugins, security, and hosting its hidden expenses may mount quickly. It’s crucial to research the ballpark expenses based on your requirements.

Tracking & Analytics


Analytics and tracking are features that come standard with the HubSpot CMS. If you decide to use their marketing tools, you can also consolidate and report on your data under one roof.


While analytics are not included by default in WordPress, they are easily accessible with a few clicks. The platform is incredibly flexible thanks to its ability to support plugins and integrations.

Editing a Page


The drag-and-drop interface of HubSpot’s CMS for creating website pages provides designers and developers with much-needed flexibility. Marketing professionals value the on-the-fly page upgrades made possible by simple page editing (WYSIWYG) capabilities. However, people who are unfamiliar with HubSpot development and their native code may find it challenging to build a customized module or feature (HubL).


WordPress pages take a little longer to create from scratch. However, several themes feature simple-to-use visual page editors. A WordPress developer may find it reasonably easy to add unique modules or features to a theme as a result of WordPress’ flexibility and comprehensive documentation.



HubSpot’s blog entries may be easily created using a WYSIWYG builder, which streamlines the publication process. The marketing tools and features that websites use, such as SEO, analytics, embedding forms, calls-to-action (CTAs), and others, are also completely integrated with blogs. The blog from HubSpot gives marketers the tools they need to design and optimize while they write.


WordPress was first developed as a blogging platform, and it still functions well in that role today. The out-of-the-box interface makes writing, posting, and managing posts easy and uncomplicated. However, supplemental functions like SEO, analytics, and more modules will require the management of plugins and custom programming.



Making sure the correct audience sees your material requires a systematic approach to search engine optimization (SEO). The actionable insights provided by HubSpot’s SEO tools are prioritized and rated according to their potential impact, giving you a suggested and simple-to-follow roadmap.


WordPress lacks any native SEO functionality. However, the flexibility and extensibility of WordPress enable several integrations with tools like SEMrush and Yoast to obtain comprehensive insights.



Your data is secured and protected by built-in security features including the firewall/VPN and Secure Sockets Layer (SSL). You may gain insights into what users are accessing and changing on your site with 24-hour monitoring and activity logging. These are only a few of the security precautions available, which make HubSpot a reliable partner for peace of mind.


WordPress is more susceptible to hacking because it is one of the most established and commonly used CMS. However, HubSpot security and WordPress security both have great promise. The primary distinction is that it is controlled by third-party plugins. Users must therefore continue to be vigilant about upgrades and monitoring to reduce risk.

The Biggest Difference Between WordPress and HubSpot CMS

When deciding where to host a website, HubSpot and WordPress are both good choices. There is no apparent winner in the bottom-line comparison; it all depends on your objectives. But here is our broad perspective on the two:

If you’re looking for a simple, easy CMS that can be quickly updated by your less tech-savvy employees, the HubSpot CMS might be a wonderful choice. Additionally, it fully integrates with HubSpot’s marketing and sales tools, which is a huge plus if your marketing team is eager to hasten the site launch and launch their campaigns.

WordPress is ideal for companies with high expectations for their website. It is a platform that is easily customizable, with extra modules and special capabilities. The options are practically unlimited thanks to WordPress’ extensibility through plugins and themes if you have a team that isn’t afraid to get their hands dirty with programming.

Before making the important decision of where your website will launch, we strongly advise you to sit down and carefully analyze all of the aforementioned factors.

WordPress to HubSpot transition

We don’t merely dump your outdated website into our platform at HubSpot. We spend the time necessary to ensure that your new website will assist you and your company in achieving your objectives. Our customer success team will be there to make sure you’re getting the most out of HubSpot regardless of the re-platforming strategy you choose.

You’re not yet prepared to transfer your full website to HubSpot. No issue. Some of our most prosperous clients use CMS Hub to create microsites for their companies, giving their marketing teams the ability to swiftly develop websites for important initiatives apart from their corporate websites.

You can reach us for your specific requirement of HubSpot.

Written by: shubham