HubSpot vs. Webflow: A Comparison of the Two Platforms

When it comes to creating and hosting websites, business owners have a variety of options, including Webflow and HubSpot. Although we prefer the latter (even our name is a play on HubSpot’s), we are aware that Webflow has several advantages. Here is an analysis of Webflow’s strengths, weaknesses, and how it stacks up against HubSpot.


Webflow, a no-code platform that was introduced in 2013, enables users to create websites even if they are not familiar with coding. SEO, e-commerce, and a content management system are all features of Webflow.

HubSpot CMS

The HubSpot CMS Hub is a cloud-based content management system that was developed on the HubSpot CRM platform. The outstanding all-in-one solution scales as you expand and allows you to handle all parts of your website, including media management, marketing, and website statistics.

Where Webflow Triumphs

With its robust platform, Webflow, customers of various experience levels can use it. It has several advantages, such as:


Website owners can independently control website design and content with the help of powerful designer and editor tools.

Interesting pages:

Website owners can develop dynamic content (such as interactions and scroll-based parallax animations) and data-driven pages using the Webflow CMS functionality.

World-class assistance

The platform offers excellent support, whether a customer wants assistance with animations or online shopping.

Cost-effective pricing

The four options offered by Webflow start at $15 per month (or $12 per month if paid annually). HubSpot offers three subscriptions with monthly prices beginning at $50 (or $45 if paid annually).

The market for templates:

Users can develop websites more easily thanks to the templates. Additionally, users can modify them to suit their preferences and needs because they are code-free.

Setting for staging:

A seamless, functional website requires staging environments. Users have the chance to remove bugs or other mistakes.

A genuine code-free platform

To develop a website with Webflow, you don’t need any coding knowledge.

Why HubSpot Succeeds

Despite Webflow’s strengths, there are a few crucial areas where the platform falls short, particularly when compared to HubSpot. The following is where HubSpot excels:


In contrast to the HubSpot CMS, which gives marketers a complete view of how people engage with their websites, Webflow lacks out-of-the-box analytics. HubSpot offers transparency into website traffic by topic cluster, nation, and other factors.

CRM and advertising

CRM (customer relationship management) and marketing solutions are not integrated into Webflow. On the other hand, HubSpot does because the website is designed to meet the needs of marketers.

Native member benefit:

You may give incentives to clients who join up or pay for a subscription by creating gated content with HubSpot. There is no native membership feature in Webflow. However, it will shortly provide one.

Improved control

Although anyone can create a website using Webflow’s cordless platform, this is also one of its drawbacks. In other words, you can’t build complicated bespoke features, regulate your code to make it more responsive, accessible, or SEO-friendly, a program in modules, use contemporary development tools and procedures or layer contemporary frameworks and technologies on top of Webflow. Additionally, you have no control over aspects that apply to all styles on a website, which could lead to uneven styles.

Relationship database

Relational database functionalities available in HubDB support are absent from Webflow CMS. With HubDB, which has a similar representation to a spreadsheet, you may use a table’s rows, columns, and cells in a variety of ways, including importing data into the CMS. There is a 10,000 row limit per table, and you can have up to 1,000 tables per account.

HubSpot versus Webflow for developers


Because of the no-code revolution, Webflow’s quick website creation time is a significant positive, and there are also fewer restrictions on what you can accomplish. Webflow appeals to developers who want an intuitive platform where they don’t have to worry about having any coding abilities because it gives for more design flexibility. Its front-end development methodology enables visual designers to build their ideas with pixel-perfect accuracy and the option to incorporate custom code where necessary.


The module structure, flex columns, and drag-and-drop sections of the HubSpot CMS were created to reconcile the needs of content creators with those of developers. This implies that while it provides effective marketing cooperation, the design and development are typically restricted to drag and drop content blocks.

Both platforms give developers flexibility by letting them edit themes and templates and even start from scratch. However, HubSpot’s CMS costs are obscenely high; we’ll talk more about pricing in a later section of the article.

Roles played by CMS in Webflow and HubSpot

A CMS’s usability is one of the most crucial elements.

Because Webflow and HubSpot both feature intuitive visual editors that are easy to use, creating, editing, updating, and publishing blogs for content marketing purposes is a breeze.

Both CMS solutions offer a simple administration system that lets editors update or delete pages as needed without granting access to developers, which may be disastrous. The difference in user permissions, nevertheless, might influence your decision.


Although Webflow’s user interface is simple to use and provides an obvious solution for website building, the user roles are where Webflow slightly falters. Editor or Designer positions are available in Webflow; Editor is for marketers and Designer is for developers. The Editor offers live on-page text and picture modifications along with the creation of new template CMS pages. However, marketers cannot create entirely new pages that do not already adhere to a collection template, which is just fine for the majority of marketers. Depending on your hosting package and customized choices for Enterprise solutions, Webflow allows for between 3 and 10 contributors.


With Admin positions, Super Admins, and varying levels of access to sales and marketing tools/features, this CMS provides a little more versatility. Additionally, there is no restriction on the number of users you can add to HubSpot’s CMS, making it a fantastic option if you want to welcome a sizable writing staff.

The modularity of the CMS


Webflow CMS offers an abundance of options for developers. They have access to templates that may be completely customized or they can build your website from the ground up. This is crucial for adding sophisticated functionality, such as e-commerce systems, or when creating unique functionality. Additionally, it greatly simplifies interfaces with third-party programs like Mailchimp, Zapier, and Salesforce CRM.


Given that HubSpot was developed particularly for use with its CRM, developers will have fewer options. HubSpot’s brilliant business plan is constricting for users of their CMS, though. Templates and customizable options are offered, as was already said, but coding from scratch requires the top-plan subscription, which can soon add up in expenditures.

When to use Webflow

  • You desire cutting-edge customization choices for development.
  • Having a team of editors and concentrating on content marketing
  • You must set up numerous “template” style pages within the CMS, such as articles, job listings, industry pages, etc.
  • You need a long-lasting, affordable answer!
  • When to use the CMS from HubSpot
  • You rely on the functionality of HubSpot CRM and want to quickly incorporate blogs, social media, and email.
  • Several users require various levels of authority.
  • You’re willing to pay £990 a month for the rest of your website’s existence.

When to use HubSpot

  • We have a preference because we are a Webflow-only agency. However, there may be times when HubSpot is a superior choice for your business.
  • When selecting a website CMS, you should always take into account a variety of aspects, including your role, the purpose of the CMS, and the required level of functionality, to name just a few.
  • Below, we’ve provided a summary of some factors that may assist you in selecting the best CMS for your needs.

Long-term prospects:

Overall, HubSpot CMS is more flexible than Webflow. As a result, your website might not be able to keep up with your needs as you grow. On the other hand, HubSpot is made to grow along with your website.

A strong platform with numerous useful features is Webflow. HubSpot, on the other hand, gives more of the tools you require if you want the most control and freedom.

All of your data may be kept in one location, giving you a complete picture of your website, your audience, and how they interact with all of your web content. HubSpot was created to offer you an advantage in SEO even if you don’t understand the language because it was also created for marketers. You can create custom CRM objects, custom apps, and connections between HubSpot and other tools or platforms. HubSpot has you covered from every perspective, and it places a high priority on security and responsive templates.

Kindly contact us to fulfill your requirement for HubSpot.

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Written by: shubham