HubSpot for Event Promotion: Landing Page + CRM + Reminders

Managing events from three different tools is a recipe for missed sign-ups.

Planning a webinar, product launch, or even a live demo? You don’t need five different tools to promote, track, and follow up.

With HubSpot, you can manage your entire event workflow—from landing page to reminder emails to CRM tracking—all in one place.

Here’s how we set it up.

Step 1: Create a High-Converting Landing Page

Use HubSpot’s drag-and-drop builder to create an event landing page with:

• Compelling headline + benefit-driven subtext
• Speaker details and agenda
• Countdown timer (optional)
• A signup form that auto-syncs to your CRM

Pro tip: Add UTM tracking to links for attribution.

Step 2: Use Forms to Capture Registrations

Your form should include:

• Name
• Email
• Company (optional)
• Event-specific field (e.g., preferred session time).

Once submitted, HubSpot will:

• Create/update a contact record.
• Trigger a confirmation email.
• Add a contact to a list for automation.

Step 3: Send Confirmation & Calendar Invite

After form submission, use a workflow to:

• Send a thank-you email with event details.
• Include an Add to Calendar link.
• Offer a related resource (e.g., blog or case study).

This keeps the registrant engaged before the event.

Step 4: Set Up Automated Reminders

Reminders reduce no-shows. Schedule emails to go out:

• 1 week before
• 1 day before
• 1 hour before

Each email should reinforce:

• Why did they sign up
• How to join
• What they’ll gain by attending

All of this can be handled via HubSpot workflows and smart lists.

Step 5: Track Attendance and Post-Event Follow-Up

If it’s a webinar or virtual event, use integrated tools like Zoom + HubSpot to:

• Track who attended vs. no-show
• Add an “Attended Event” property or tag
• Trigger follow-up workflows based on status

Follow-up ideas:

• Attendees → send slides, recording, and CTA
• No-shows → send a replay link and a nudge to rebook

Step 6: Measure Campaign Performance

Tie all assets (page, forms, emails) into a HubSpot Campaign to track:

• Total signups
• Attendance rate
• MQLs created
• Deals influenced

This lets you prove ROI on every event you run.

Final Thought

Events are powerful. But without a system, they’re a mess. With HubSpot, you can run clean, automated event campaigns that don’t drain your team and drive results. No more forgotten reminders, messy spreadsheets, or missed follow-ups.