Because a slow site = lost leads (and Google agrees).
Your website isn’t just a brochure—it’s your 24/7 sales rep.
And if it loads slowly, ranks poorly, or lacks structure, your marketing suffers.
The good news?
HubSpot CMS gives you control over performance and SEO, without needing a dev team on call.
Here’s a breakdown of practical tips to speed up your site and boost search rankings using HubSpot CMS.
Website Speed Optimisation in HubSpot
1. Optimise Images the Right Way
- Use WebP format wherever possible
- Compress images before upload (TinyPNG or Squoosh)
- Use HubSpot’s image optimisation settings for responsive scaling
- Lazy load large images on long pages
Pro tip: Keep hero image file sizes under 250 KB for optimal performance.
2. Minimise CSS & JavaScript
- Combine CSS and JS files when possible
- Remove unused libraries (no jQuery if you don’t need it)
- HubSpot automatically compresses files, but don’t overload custom modules
Bonus: If using third-party embeds (e.g., YouTube, Calendly), load them after the page has loaded to avoid render blocking.
3. Use HubSpot’s Built-In Performance Testing
- Go to Settings > Website > Performance Reports
- Review Core Web Vitals: LCP, CLS, FID
- Identify slow-loading pages or significant assets
Fix what’s flagged—HubSpot highlights exact problem areas.
SEO Optimisation in HubSpot
1. Set Up Page Titles & Meta Descriptions
Use SEO Recommendations under each page or blog post:
- Title: 50–60 characters, keyword at the front
- Meta: 150–160 characters with CTA tone
Check against HubSpot’s SEO panel inside the page editor.
2. Use Structured Content & Headings
Structure every page with:
- One H1 (headline)
- Logical H2s and H3s for sections.
- Avoid skipping heading levels (bad for accessibility & SEO)
3. Create Topic Clusters & Internal Linking
Use HubSpot’s Content Strategy Tool to:
- Build pillar pages
- Create subtopic blogs that link back.
- Improve site architecture for Google crawling.
Internal linking increases session time and improves SEO signals.
4. Submit XML Sitemap & Monitor with Google Search Console
- HubSpot auto-generates your sitemap.
- Submit it via Google Search Console
- Monitor page indexing, keyword rankings, and crawl errors
5. Use Custom Canonical URLs When Needed
If you repurpose content across pages or blogs, set canonical URLs to avoid duplicate content penalties.
HubSpot lets you do this under Advanced Settings > Canonical URL on each page.
Bonus: Ongoing Optimisation Checklist
- Check for 404 errors in the HubSpot SEO Tool
- Use Redirect Manager to fix broken links
- Avoid inline styles in custom modules
- Ensure alt text is present on all images
- Keep URLs short and keyword-rich
Final Thought
Speed and SEO aren’t just technical—they’re revenue levers. A 1-second delay in page load time can result in a 7% reduction in conversions.
With HubSpot CMS, you have everything you need to build a fast, discoverable, high-converting site. You need to know what to tweak—and now you do.