Growth-oriented strategies of HubSpot form to churn qualified leads
On the one hand, HubSpot Forms is just a tool for building online forms within HubSpot. But it’s also much more than that, in contrast. A smart way to gather contact information from your inbound marketing activities is with HubSpot Forms. Whether or not your website was made in HubSpot, you can easily add forms using this tool.’
Your CMS system may already have generic and dynamic forms set up, or they may have been provided by a third party, like MailChimp. In either case, all this type of form does is gather fresh leads. Due to its direct CRM integration, HubSpot Forms operates more smartly. HubSpot Forms has capabilities that do more than just gather information.
In HubSpot, any changes you make to a form are immediately visible everywhere the form is used. As a result, you have more time because you are relieved of a lot of manual labor.
What qualities does HubSpot Forms offer?
You can quickly decide with HubSpot Forms whether you want your form to function as a pop-up that emerges when specific criteria (that you define) are met. As a result, if a visitor is reading an article, you can arrange your pop-up form to show when at least 7 seconds have passed. Additionally, you can decide to place the form on specific websites where it could be useful to direct website visitors to a precise piece of material.
HubSpot’s forms element provides a variety of templates from which you can choose, including contact forms, survey forms, registration forms, and others. By adding fields you see relevant, you can customize the forms to your specific requirements. You can customize them so that they appear differently for current clients, strangers, or even competitors by creating the form yourself.
Gradual profiling, a clever feature from HubSpot, makes this possible. This tool, which is available with HubSpot Professional and Enterprise, enables you to stand in line from fields to prevent asking the same question twice, allowing you to learn more about current connections. You accomplish this by employing the same form many times.
Characteristics are the data fields in your CRM where all the information about contacts, companies, and deals is saved. All form fields are directly linked to properties in HubSpot’s CRM. This indicates that all data from your form will be immediately and easily entered into the appropriate fields in your CRM.
You can specify a validation of the user’s input to further guarantee the accuracy of the data in the CRM. For instance, the field can specify that it can only include integers or that it must have a specific number of characters.
Creating a wonderful form: some pointers
User experience is crucial to consider when creating your form since it determines whether or not it will be completed. By reducing the number of fields and just requesting the most important data, you can make your form simple and user-friendly. If a user is filling out a form for the first time to access an ebook, don’t ask for their direct phone number because you face the danger that most users won’t think it’s significant enough to disclose at this point.
A solid rule of thumb in this situation is to always provide a little bit more than you request. Do not include a question concerning the company’s annual turnover on a sign-up form for your newsletter. However, if you provide a free one-hour business development consultancy, that might be appropriate and sufficient.
Make the form as manageable as possible for the user, to begin with by grouping the fields into a single column and ordering the questions from simplest to hardest. You can even activate input validation and autofill here, which will further assist the user in rapidly and precisely filling out the sections.
Additionally, you can include some assistance text pop-ups that outline what the user should input in the field while also emphasizing the purpose for which you want to use the data. The user should never have any questions regarding these matters.
Finally, constantly consider the mobile user experience as the form may differ from your website in appearance.
In conclusion, there are only these 7 suggestions:
- Be clear and concise in your questions.
- Offer a little more than you request at all times.
- Use a single column.
- Sort the fields on your form from easy to hardest.
- Enable input validation and autocomplete
- Use assistance texts to address consumers’ potential worries.
- Do not forget about the mobile experience.
Optimizing your forms
Every website uses forms because they are one of the simplest ways to collect a lead’s details. Forms, however, resemble inquiries you may pose to someone when you first meet them. When you first meet someone, strive to be as unobtrusive as you can and ask for as little information about them personally as you can. Therefore, asking for a person’s first name, last name, and email is customary; however, asking for additional information the first time can be dangerous. You can inquire further when you see them again.
Creating a lead nurturing program for each form on your website
After a contact fills out a form, one of the most common (and simple) options is to develop a lead nurturing program. A website typically features forms like “contact us,” “demo,” “free trial,” or “download content,” and each of these offers a mechanism for you to continue engaging with these lead
Even while the nurturing does not need to be lengthy, sending at least two or three follow-up emails can significantly increase your conversion rates. Keep the information you are submitting as closely tied to the original content as possible without straying too far from the topic to which the form was attached.