From Manual Chaos to Smooth Ops: How a Startup Grew 3X with CRM + Landing Page Playbook

Growth isn’t about more tools—it’s about better systems.

Before HubSpot, their process looked like this:

• Website leads were coming in through random forms.
• Sales was following up from a shared Gmail inbox.
• No one knew which leads converted or why.
• The founder was doing sales and marketing manually.

This SaaS startup had a solid product, but their ops were pure chaos.

Fast forward 90 days: They’re tracking every lead, converting more trials, and closing 3X more deals—without increasing team size.

Here’s exactly what we did to turn things around using HubSpot CRM + a custom landing page playbook.

Step 1: Centralise Everything Into HubSpot

We connected their existing forms, calendar links, and email outreach to HubSpot. Now:

• Every new contact gets logged
• Lead source and first interaction are tracked
• Deals are auto-created for demo bookings
• Emails, tasks, and follow-ups are tied to the contact record

Impact: No more leads falling through the cracks. Everyone sees the complete lead journey in one place.

Step 2: Build a Simple, Stage-Based Pipeline

We created a lean 5-stage pipeline:

• New Lead
• Contacted
• Demo Booked
• Proposal Sent
• Closed Won/Lost

Each stage had automation for task creation, reminders, and internal alerts. The founder could see precisely where revenue was coming from.

Impact: Follow-ups got faster. Deals moved faster. Confidence went up.

Step 3: Create Conversion-Driven Landing Pages

We helped them launch 3 HubSpot landing pages tailored for:

• Free trial signups
• Demo requests
• Industry-specific campaigns

Each page had:

• A strong headline
• Clear value proposition
• Social proof/testimonials
• One focused CTA

Bonus: All forms were connected to workflows for instant follow-up and CRM tracking.

Step 4: Launch Nurture Sequences Based on Intent

We built two simple email nurture sequences:

• For demo no-shows
• For free trial users who hadn’t activated

These emails were triggered automatically with a mix of:

• Quick guides
• Use case videos
• Book-a-call CTAs

Impact: Re-engagement went up. Demo-to-close rate increased by 27%.

Step 5: Create a Weekly Dashboard for Review

We added a founder-friendly dashboard showing:

• Deals by stage
• Revenue forecast
• Lead source performance
• Email engagement

One 15-minute review per week now replaces hours of digging through tools.

Final Result

After 90 days, the startup saw:

• 3X increase in monthly revenue
• 40% faster sales cycle
• Zero leads lost due to process gaps
• More time for the founder to focus on growth